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Search Engine Traffic Increase with Next Google Algorithm Update
10 Apr, 2015. 3 Comments. FutureSight Blog, Wise Advice. Posted By: Kasia Jankos

As of 21st of April 2015, Google will shout out a big YES to all mobile friendly websites and applications. This means that the new Google search engine algorithm update will make a really huge difference to the mobile world, digital studios, designers and obviously developers. I only hope your website is mobile friendly.

 

 

Why so drastic? Well, let’s have a look at what Google is saying:

“Starting from April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimised for their devices.”
It was also said that this upcoming Google algorithm update will have a much stronger impact than Panda update. So these news should be treated more than serious.

Another useful information on how to recover from Panda update – read more here.

 

Are you considering to align with these new expectations?

It’s obviously up to you, but wise business owners will implement necessary changes as soon as possible, trying to make it before 21st of April 2015. Otherwise their websites not only won’t gain any extra traffic due to the new update, but can actually be penalised for poor mobile friendliness, mobile and desktop speed (which directly affects mobile performance due to responsive technology).

 

Wondering what to do to make yourself safe from the latest Google algorithm update?

Let me show and explain what needs to happen to every website across the web.

  1. Responsive design. First and the most important aspect is to make your website utilise the full power of responsive design. This technology is responsible for adjusting your content visually to different display sizes and at the same time making it user friendly and visually appealing. You can find out more about responsive design here.
  2. Speed. That’s another aspect which will make your website more mobile friendly. It’s related to the way responsive design (or in fact technology) works. Both mobile version and desktop one are using the same code, images, scripts and resources, in fact could (or rather should) use the same CSS file. Which means if you are using heavy images on your website or most of your website design is based upon images they both reduce your website loading speed. Even image optimisation won’t be as effective as actual conversion of your website design into a code. Nonetheless, there is lots of ways to improve website speed and Google, knowing most of us will feel like a lost flock of sheep after upcoming update, came out to us with a helping hand (should I say tool?) called PageSpeed Insights. Test it now.

 

Quick test: Open up a browser on your smartphone now and type in ‘futuresight studios’. Can you see little grey tag saying: Mobile-friendly? Now, if you are an owner of a website, check and see if your site have this tag as well. If not, beware.

 

While I can’t give you a tool which will solve problems with your responsive website (or lacking responsiveness), apart from suggesting getting in touch with FutureSight development team, I can give you a couple more websites where you can test your site speed and get detailed information about what and where needs improving.

Apart from Google’s PageSpeed Insights I’m also using:
– Pingdom.com (http://tools.pingdom.com/fpt/ my favourite),
– And GTmetrix (http://gtmetrix.com/).

 

Time is money. This statement will gain on strength since 21st of April.
I know, you think it’s old and overused? Perhaps, yet if these changes won’t happen before Google crawlers (applications which scan and index websites) record your website it’s quite possible that you will experience a significant drop in google search results. Now you should understand.

 

To be on the safe side, it’s advised to get everything wrapped up by 20th of April 2015.

 

All changes made? That’s amazing.

 

If you are one of those who take care of their business and do things right, meaning explore every chance to improve than you should also ask your developer or webmaster – unless it’s yourself, to log into Goole Webmaster Tools where you can suggest to Google to re-crawl your website.
You can find step by step explanation how to do that here.

 

If you have any questions, or if you have some great tools which are better than what I’ve suggested, or perhaps you’ve found unique details about this upcoming Google algorithm update, please share in comments below. I would really appreciate that.

“With Google I’m starting to burn out on knowing the answer to everything. People in the year 2020 are going to be nostalgic for the sensation of feeling clueless

by Douglas Coupland

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About the Author

Kasia Jankos Kasia has extremely objective, almost censorious approach to life - especially work. She’s equally professional and will not rest until the project is finished at world class standard. As a true ISFJ she fights against the odds to find a balance between work and life. FutureSight co-founder.

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3 Comments
  1. Very interesting. Thanks for the post. Our company website is quite old and doesn’t have responsive design or speed. Can Futuresight help us update our existing website? Or will I need to do a full redesign for our website to comply with the new Google rules?

    • Hello Mark,

      Glad you’ve enjoyed this post.

      As far as I can see your website is already responsive and I like it. In fact I’m into gardening at present time since I have to sort out my own. However, we can help you with improving your website design wise or speed wise.

      In addition, there is lot more ways to improve what you already have or add useful elements which could add to trustworthiness of your blog.

3 Comments

  • Very interesting. Thanks for the post. Our company website is quite old and doesn’t have responsive design or speed. Can Futuresight help us update our existing website? Or will I need to do a full redesign for our website to comply with the new Google rules?

    • Hello Mark,

      Glad you’ve enjoyed this post.

      As far as I can see your website is already responsive and I like it. In fact I’m into gardening at present time since I have to sort out my own. However, we can help you with improving your website design wise or speed wise.

      In addition, there is lot more ways to improve what you already have or add useful elements which could add to trustworthiness of your blog.

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