Marketing Fundamentals : Use animated gifs
Simply stating, animated GIFs are pictures in action, something between a static image and a video. They allow you to create animations using single frames or by converting a short video. When you open them up, the graphics are being switched from one to another and looping back to the beginning when they're over. The animated GIFs give you immense opportunities and your imagination is the only thing that limits their possible applications in your marketing. When well-designed, they get a lot of engagement due to its simplicity and attractiveness. And they often have the tendency to quickly become viral,…
Sales Tips : Get fascinated with your prospect
There is no better way to make someone interested in you or your products than showing your genuine curiosity and excitement to find out more about the other person. Remember that the art of selling is more about asking questions than telling stories. So before you start any presentation, become truly interested in your prospect's life and problems. Only then you can find out if your product can bring them any solutions and create a relationship with him or her, which is inevitable in sales nowadays.
Marketing Fundamentals : Brand is not just a logo
One of the common misconceptions about branding is that all it takes is to create a well-designed logo. But to create a strong brand identity, you need much more than that. What makes a brand are also all the visual elements that represent it, including all company materials, business cards, a web page, marketing materials, etc. Brand identity includes even such elements as your communication style, the interior design of your office, the music your customers hear at your business or on the phone, and everything else that represents your company's values. If you want to understand better what branding…