One of the common misconceptions about branding is that all it takes is to create a well-designed logo. But to create a strong brand identity, you need much more than that. What makes a brand are also all the visual elements that represent it, including all company materials, business cards, a web page, marketing materials, etc.
Brand identity includes even such elements as your communication style, the interior design of your office, the music your customers hear at your business or on the phone, and everything else that represents your company’s values. If you want to understand better what branding is, we will be describing all its core elements one by one.