Apr 30
How to demonstrate active listening
30 Apr, 2017. 0 Comments. Sales Tips. Posted By: Kasia Jankos
To show other people that you are listening to what they say and to make sure you understand them correctly, there are a few tips you might find useful. First, when you are not 100% sure you get the meaning of what someone says, always ask for clarification. You can also describe what you just heard in your words and ask if how you understand it is correct. Another way to demonstrate active listening is to ask relevant questions so the other person can tell you a little more about the particular topic in which we're interested. You can also…
Apr 28
How to make up for mistakes
28 Apr, 2017. 0 Comments. Branding Essentials. Posted By: Kasia Jankos
The best way to keep your brand reputation high is to learn from your mistakes and try not to make them again. You can also try to learn from other's failures, but you will probably never avoid the slips completely. That is why it is also important to find out how a brand should act after they make a mistake. The first step is to make sure that you are open to criticism and will be able to notice when you fail. Then your first step should be to apologise and try to make up for your mistakes. You can,…
Apr 26
How design influences your business?
26 Apr, 2017. 0 Comments. FutureSight Blog. Posted By: Rafal Dobosz
While good marketing can improve the success of a well-prepared design, it cannot compensate for its lack. That's why, although it may seem like an extravagant expenditure, the design has an immense impact on your business. There's a saying that 'a picture is worth a thousand words' and here is why. Design, when executed properly can increase sales of your products or services, improve your market position as well as your customer's loyalty and decrease number of complaints. It can create a stronger identity for your business and empower you to create new products and services and open up new markets. Design communicates the brand…
Apr 24
Boost engagement with emoji
24 Apr, 2017. 0 Comments. Marketing Fundamentals. Posted By: Kasia Jankos
Emojis are often used on social media to increase engagement. They express emotions easier and faster than any words ever could. But these small symbols are not restricted only to social media. As a study by Experian showed, emojis in an email subject line can increase its open rate. The most popular symbol used in emails is a black heart, but it is far from the most effective one. The emojis that resulted in the highest boost in the open rate were umbrellas, aeroplanes and sun with rays. These could possibly be connected in people’s minds with holidays, which as…
Apr 23
Don’t pursue every trend
23 Apr, 2017. 0 Comments. Branding Essentials. Posted By: Kasia Jankos
When you want to keep your brand's image contemporary, it is easy to fall into the trap of relying on all the trends that are showing up in your industry. While it is ok to find inspiration in the current trends, you should always remember to keep your company's values at the highest priority and make sure that these will never be forgotten.
Apr 23
Don’t pursue every trend
23 Apr, 2017. 0 Comments. Branding Essentials. Posted By: Kasia Jankos
When you want to keep your brand's image contemporary, it is easy to fall into the trap of relying on all the trends that are showing up in your industry. While it is ok to find inspiration in the current trends, you should always remember to keep your company's values at the highest priority and make sure that these will never be forgotten.
Apr 22
Make sure your website converts
22 Apr, 2017. 0 Comments. Marketing Fundamentals. Posted By: Kasia Jankos
There are many companies out there that have beautiful websites, but yet somehow do not get the satisfactory amount of new customers from it. This is usually a result of an improper design of the page, focused only on visual aspects, while ignoring the user experience and conversion rate. To make sure that your website is effective, you need to care more about how easy it is for visitors to use it. It is also important to make sure that it will have a high conversion ratio. To make sure that this is the case for your company, you should…
Apr 21
Consistency
21 Apr, 2017. 0 Comments. Design Principles. Posted By: Kasia Jankos
Another important rule when it comes to design is to keep all the elements consistent with the style you choose. Even one photography that does not fit the rest can spoil the whole effect of a given piece of work. Make sure that all the images are kept in the same theme and that they correspond with the fonts and background colours. Also when choosing more than one pictures, you should make sure they all have similar lighting conditions so that they won't look too different from each other.
Apr 20
Social selling
20 Apr, 2017. 0 Comments. Sales Tips. Posted By: Kasia Jankos
Social selling is a technique of contacting your prospects directly with the use of social media channels. The term itself is very broad, as there are many social media channels and many different ways to use it. But the general rule is the same, to connect with people by engaging them in conversations and providing value, for example in the form of education. This way you can build relationships, which will make your sales much easier, at the same time bringing more consistent results.
Apr 19
Be consistent across different platforms
19 Apr, 2017. 0 Comments. Branding Essentials. Posted By: Kasia Jankos
To have a consistent brand image, you need to make sure your communication style is uniform across all of the platforms you use. To achieve it, you will need a brand style guide, where all the rules of your image will be noted. You should have there your company's preferred fonts, colours, imagery, logos, and other visual assets. This way, it will be easier for everyone in your organisations to keep the communication style consistent with your brand.