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Be consistent across different platforms
19 Apr, 2017. 0 Comments. Branding Essentials. Posted By: Kasia Jankos

To have a consistent brand image, you need to make sure your communication style is uniform across all of the platforms you use. To achieve it, you will need a brand style guide, where all the rules of your image will be noted. You should have there your company’s preferred fonts, colours, imagery, logos, and other visual assets. This way, it will be easier for everyone in your organisations to keep the communication style consistent with your brand.

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About the Author

Kasia Jankos Kasia has extremely objective, almost censorious approach to life - especially work. She’s equally professional and will not rest until the project is finished at world class standard. As a true ISFJ she fights against the odds to find a balance between work and life. FutureSight co-founder.

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