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Boost engagement with emoji
24 Apr, 2017. 0 Comments. Marketing Fundamentals. Posted By: Kasia Jankos

Emojis are often used on social media to increase engagement. They express emotions easier and faster than any words ever could. But these small symbols are not restricted only to social media. As a study by Experian showed, emojis in an email subject line can increase its open rate. The most popular symbol used in emails is a black heart, but it is far from the most effective one. The emojis that resulted in the highest boost in the open rate were umbrellas, aeroplanes and sun with rays. These could possibly be connected in people’s minds with holidays, which as a result, made them more likely to open the email.

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About the Author

Kasia Jankos Kasia has extremely objective, almost censorious approach to life - especially work. She’s equally professional and will not rest until the project is finished at world class standard. As a true ISFJ she fights against the odds to find a balance between work and life. FutureSight co-founder.

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