While good marketing can improve the success of a well-prepared design, it cannot compensate for its lack. That’s why, although it may seem like an extravagant expenditure, the design has an immense impact on your business. There’s a saying that ‘a picture is worth a thousand words’ and here is why.
Design, when executed properly can increase sales of your products or services, improve your market position as well as your customer’s loyalty and decrease number of complaints. It can create a stronger identity for your business and empower you to create new products and services and open up new markets.
Design communicates the brand
A proper design is essential to create an image and experience of luxury, exclusivity, fun, comfort, safety or any other value that your company represents. It can make the consumers feel, that there’s a little bit of themselves in your product or service. And that is possible only if your design represents the exact values that are common for your company and them.
That’s how you build trust for your brand and make your customers want to come back for more. But if what they see is inconsistent with your image or it doesn’t look professionally, it can undermine years of work and good reputation. On the other hand, a harmonious and professional design can gather a vast amount of devoted fans, which not only make perfect, returning customers but also will become the promoters of your business.
Whatever you are trying to sell or promote, there’s a good chance you have a lot of competitors trying to do the same. Not only your product or service has to be of unique value, but it also has to look outstanding. No matter what exactly is the style of your business, may it be minimalistic and calm or very colourful and noisy. Just make sure this form is explicit and continuously followed. If your message is strong and well-designed, then it will easily rise above all the noise from the competition.
Design drives conversion
Many people think that all they need for conversion is good content and some calls to action. But they don’t appreciate how much design influences the decision-making process. It has the direct impact on where people look at first and on what they focus on. It determines what they feel, what emotions are the colours and the patterns evoking.
A call to action is successful only if it can attract people’s attention, and that can only be achieved by good visual planning. A good design can significantly boost the effectiveness of good content and thus has a direct impact on revenue. If you don’t believe, make an A/B test of a quick and cheap design and a well prepared, professional layout. The easy tool for doing so could be a landing page or an e-mail template. Then measure the conversion, and you won’t have any further doubts.
Research by Adobe shows that 25% of consumers say they value content that is entertaining over accurate. Images and visual content are much more efficient at evoking emotions. That’s why a good design can remarkably improve the responsiveness of your audience. That means they will be more likely to respond to your e-mails, provide feedback or spread the news about your company when requested.