There are many companies out there that have beautiful websites, but yet somehow do not get the satisfactory amount of new customers from it. This is usually a result of an improper design of the page, focused only on visual aspects, while ignoring the user experience and conversion rate.
To make sure that your website is effective, you need to care more about how easy it is for visitors to use it. It is also important to make sure that it will have a high conversion ratio. To make sure that this is the case for your company, you should make sure to hire an expert not only to design the website but also to create and optimise the content.