While building a brand from zero may seem like a daunting task, there are some ways to make it much easier. For example, you can use co-branding, which means collaborating closely with another company while promoting each other. Think of an already established brand to which you could provide value and which shares with you similar principles, as well as the target audience. For example, you can ask a well-known non-profit organisation for help promote your brand in return for free help. If you find and NGO that needs services like yours, there is a great chance they will be…
How to deal with Facebook reach decrease
Since Facebook is becoming heavily overloaded with content, it had to limit the reach of posts to a great dissatisfaction of the marketers and brands. There are two ways to increase the number of people that will see what you are posting on this social platform. One is to improve the quality of your content, and the other is to start paying to promote it. If you use both of the methods, you are most likely to achieve a great improvement of your post’s reach and engagement.
As defined by Enterpreneur.com, a slogan or tagline is a catchphrase or small group of words that are combined in a special way to identify a product or company. Just as a logo is a graphical representation of your brand and its values, your tagline should present pretty much the same, but in the form of text instead of an image. Make sure that your slogan is catchy and that it evokes the emotions and feelings that you want your company to be associated with.
Website bounce rate
A website's bounce rate shows how many people are leaving your page just after they visit it, without clicking on any of its links. It is a very important statistic that can tell you much about your website design. By measuring this metric and comparing it for different campaigns, you can also verify if the target audience was chosen correctly.
How design influences your business?
While good marketing can improve the success of a well-prepared design, it cannot compensate for its lack. That's why, although it may seem like an extravagant expenditure, the design has an immense impact on your business. There's a saying that 'a picture is worth a thousand words' and here is why. Design, when executed properly can increase sales of your products or services, improve your market position as well as your customer's loyalty and decrease number of complaints. It can create a stronger identity for your business and empower you to create new products and services and open up new markets. Design communicates the brand…
How to begin with a website design – a recipe for success
When trying to create a new web page, the hardest part is often figuring out how to begin. Should we focus first on the design, on creating content or maybe something else? Many people are asking this questions, but it's rarely discussed and not easy to resolve. The result is - people often start with random actions and end up with a poorly composed website. That's why we've created a short guide including the initial steps to take when starting the process of building or redesigning a web page. Research Before you even start thinking about the website, first you…