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Apr 21
21 Apr, 2017. 0 Comments. Design Principles. Posted By: Kasia Jankos
Another important rule when it comes to design is to keep all the elements consistent with the style you choose. Even one photography that does not fit the rest can spoil the whole effect of a given piece of work. Make sure that all the images are kept in the same theme and that they correspond with the fonts and background colours. Also when choosing more than one pictures, you should make sure they all have similar lighting conditions so that they won't look too different from each other.
Apr 20
Social selling
20 Apr, 2017. 0 Comments. Sales Tips. Posted By: Kasia Jankos
Social selling is a technique of contacting your prospects directly with the use of social media channels. The term itself is very broad, as there are many social media channels and many different ways to use it. But the general rule is the same, to connect with people by engaging them in conversations and providing value, for example in the form of education. This way you can build relationships, which will make your sales much easier, at the same time bringing more consistent results.
Apr 19
Be consistent across different platforms
19 Apr, 2017. 0 Comments. Branding Essentials. Posted By: Kasia Jankos
To have a consistent brand image, you need to make sure your communication style is uniform across all of the platforms you use. To achieve it, you will need a brand style guide, where all the rules of your image will be noted. You should have there your company's preferred fonts, colours, imagery, logos, and other visual assets. This way, it will be easier for everyone in your organisations to keep the communication style consistent with your brand.
Apr 18
Use creativity to leverage results
18 Apr, 2017. 0 Comments. Marketing Fundamentals. Posted By: Kasia Jankos
Every marketing campaign you make can be leveraged by adding some creative solutions. Don't be afraid to experiment and make sure to look at your actions from a different perspective from time to time. This will allow you to open your mind to ideas, that would normally never occur if you keep the normal paths of thinking that you follow daily. Sometimes it is helpful to do something as small as changing your pose, for example, you can stand up instead of seating while thinking on new ideas for posts.
Mar 24
How to begin with a website design – a recipe for success
24 Mar, 2017. 0 Comments. FutureSight Blog. Posted By: Rafal Dobosz
When trying to create a new web page, the hardest part is often figuring out how to begin. Should we focus first on the design, on creating content or maybe something else? Many people are asking this questions, but it's rarely discussed and not easy to resolve. The result is - people often start with random actions and end up with a poorly composed website. That's why we've created a short guide including the initial steps to take when starting the process of building or redesigning a web page. Research Before you even start thinking about the website, first you…
Jan 3
Marketing Fundamentals : Use animated gifs
3 Jan, 2017. 0 Comments. Marketing Fundamentals. Posted By: Kasia Jankos
Simply stating, animated GIFs are pictures in action, something between a static image and a video. They allow you to create animations using single frames or by converting a short video. When you open them up, the graphics are being switched from one to another and looping back to the beginning when they're over. The animated GIFs give you immense opportunities and your imagination is the only thing that limits their possible applications in your marketing. When well-designed, they get a lot of engagement due to its simplicity and attractiveness. And they often have the tendency to quickly become viral,…
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