Step #1 – Project evaluation
Finding the right solution
Importantly, each project starts with a kick-off meeting, exchanging the initial thoughts and expectations. At this stage, we also run through an extensive interview with our clients to give us a greater insight into their business and allow us to discuss and agree a clearly defined set of objectives for the project.
We call it a project evaluation. The document and the process itself, details the key elements on which we will focus, for example, market research, user experience, product design, service design and obviously the entire visual brand design and identity.
So the project can range from designing a new logo, to launching an entirely new brand onto the market with its new product range, strategy and visual communication.
Once the project evaluation stage has been prepared, any additional alterations, changes and ideas are added to the project backlog and implemented after the main project is finished.