How design influences your business?
While good marketing can improve the success of a well-prepared design, it cannot compensate for its lack. That's why, although it may seem like an extravagant expenditure, the design has an immense impact on your business. There's a saying that 'a picture is worth a thousand words' and here is why. Design, when executed properly can increase sales of your products or services, improve your market position as well as your customer's loyalty and decrease number of complaints. It can create a stronger identity for your business and empower you to create new products and services and open up new markets. Design communicates the brand…
How to begin with a website design – a recipe for success
When trying to create a new web page, the hardest part is often figuring out how to begin. Should we focus first on the design, on creating content or maybe something else? Many people are asking this questions, but it's rarely discussed and not easy to resolve. The result is - people often start with random actions and end up with a poorly composed website. That's why we've created a short guide including the initial steps to take when starting the process of building or redesigning a web page. Research Before you even start thinking about the website, first you…
What Japanese Samurai have to do with FutureSight?
Since the 18th of May 2015 we’ve become solely responsible for online media and visual communication at KSK – Polish Kendo Team from Katowice. This means a completely new brand and brand guidelines development as well as a fantastic new website run on our WebWay Pro. Who are they and what do they do? KSK is one of the top Kendo Communities in Poland. Upon studying Kendo for many years they’ve become the number one Kendo rival in all league and cup competitions. This means immense training sessions at least 3 times a week in their…
Finished project for SK Gaming
Another great project completed. Find out how SKG takes a frog-leap in unifying all professional gaming players under their remarkable brand. Last week we had a pleasure to work with Jens W, SKG Marketing Director on another exciting project. It was a branding for the official SKG twitch channel. The main objective was to unify entire visual communication and keep it in a modern, clean style. In addition, it was clearly important to emphasize the SKG branding so it was obviously clear that you've…
Search Engine Traffic Increase with Next Google Algorithm Update
As of 21st of April 2015, Google will shout out a big YES to all mobile friendly websites and applications. This means that the new Google search engine algorithm update will make a really huge difference to the mobile world, digital studios, designers and obviously developers. I only hope your website is mobile friendly. Why so drastic? Well, let’s have a look at what Google is saying: “Starting from April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile…
Merry Christmas and Happy New Year!
Dear all, entire FutureSight team would like to wish you absolutely amazing Christmas and fantastic New Year. We hope that coming year will be even more successful for you and your business and you will chose our services again Are we too grownup to feel a thrill As we light the Christmas tree? Are we immune to cookies, Christmas cards and Christmas glee? Are we too adult to "Ooh" and "Aah" At the Christmas candle's glow? Are we blasé about our gifts; Do we shun the mistletoe? Are…