How to deal with Facebook reach decrease
Since Facebook is becoming heavily overloaded with content, it had to limit the reach of posts to a great dissatisfaction of the marketers and brands. There are two ways to increase the number of people that will see what you are posting on this social platform. One is to improve the quality of your content, and the other is to start paying to promote it. If you use both of the methods, you are most likely to achieve a great improvement of your post’s reach and engagement.
Website bounce rate
A website's bounce rate shows how many people are leaving your page just after they visit it, without clicking on any of its links. It is a very important statistic that can tell you much about your website design. By measuring this metric and comparing it for different campaigns, you can also verify if the target audience was chosen correctly.
Boost engagement with emoji
Emojis are often used on social media to increase engagement. They express emotions easier and faster than any words ever could. But these small symbols are not restricted only to social media. As a study by Experian showed, emojis in an email subject line can increase its open rate. The most popular symbol used in emails is a black heart, but it is far from the most effective one. The emojis that resulted in the highest boost in the open rate were umbrellas, aeroplanes and sun with rays. These could possibly be connected in people’s minds with holidays, which as…
Make sure your website converts
There are many companies out there that have beautiful websites, but yet somehow do not get the satisfactory amount of new customers from it. This is usually a result of an improper design of the page, focused only on visual aspects, while ignoring the user experience and conversion rate. To make sure that your website is effective, you need to care more about how easy it is for visitors to use it. It is also important to make sure that it will have a high conversion ratio. To make sure that this is the case for your company, you should…
Use creativity to leverage results
Every marketing campaign you make can be leveraged by adding some creative solutions. Don't be afraid to experiment and make sure to look at your actions from a different perspective from time to time. This will allow you to open your mind to ideas, that would normally never occur if you keep the normal paths of thinking that you follow daily. Sometimes it is helpful to do something as small as changing your pose, for example, you can stand up instead of seating while thinking on new ideas for posts.
Marketing Fundamentals : Use animated gifs
Simply stating, animated GIFs are pictures in action, something between a static image and a video. They allow you to create animations using single frames or by converting a short video. When you open them up, the graphics are being switched from one to another and looping back to the beginning when they're over. The animated GIFs give you immense opportunities and your imagination is the only thing that limits their possible applications in your marketing. When well-designed, they get a lot of engagement due to its simplicity and attractiveness. And they often have the tendency to quickly become viral,…
Marketing Fundamentals : Brand is not just a logo
One of the common misconceptions about branding is that all it takes is to create a well-designed logo. But to create a strong brand identity, you need much more than that. What makes a brand are also all the visual elements that represent it, including all company materials, business cards, a web page, marketing materials, etc. Brand identity includes even such elements as your communication style, the interior design of your office, the music your customers hear at your business or on the phone, and everything else that represents your company's values. If you want to understand better what branding…