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Presco UK Ltd boost their online traffic and turnover by investing in FutureSight eCommerce

Presco Magento eCommerce

our design studio case study

Presco UK Ltd boost their online traffic and turnover by investing in FutureSight eCommerce.

The industry leader in wholesale of print finishing supplies and machines also marketing as a one-stop shop, decided that it was time to rebuild their online presence by going with a new and fresh eCommerce website.

The reason behind this choice was to match the website with Presco visual communication which is bold and stands out from the crowd because of its minimalistic and metro oriented design.

In addition, Presco wanted a much improved system with convenient and unique solutions dedicated to their customer base.

The entire project was a great success across the board. Every objective met and ROI exceeded 274% within first 6 months. Did we mention that money put into FutureSight services are pure profit?

Objectives

Roll out Presco brand guidelines online
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Improve user experience based on broad audience research
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Powerful on-site search engine
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Extensive product pages
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Semantic coding (SEO Friendly)
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Mobile ready design
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SEO optimised website content
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Extend reach and awareness of the Presco brand
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approach

approach

The decision was made to shift traditional budgets to digital for an extended period of time. Everything we could was optimised to provide greater search exposure. Streamline and match online services like deliveries and credit accounts with the in-house stock control system. Utilize enterprise level of development (through Agile project management and Git versioning). Align to Presco brand guidelines.

We are going to publish project visuals very soon. If you want to be notified about this you can subscribe to our newsletter.

Results

#1 - Growing large organic traffic and number of unique visitors every month
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#2 - Outstanding conversion rate exceeding 221% of worldwide average ecommerce conversion rate
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#3 - 2 x higher ‘average session duration’ than industry standard
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% ROI after just 6 months

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