May 10
Co-branding
10 May, 2017. 0 Comments. Branding Essentials. Posted By: Rafal Dobosz
While building a brand from zero may seem like a daunting task, there are some ways to make it much easier. For example, you can use co-branding, which means collaborating closely with another company while promoting each other. Think of an already established brand to which you could provide value and which shares with you similar principles, as well as the target audience. For example, you can ask a well-known non-profit organisation for help promote your brand in return for free help. If you find and NGO that needs services like yours, there is a great chance they will be…
May 6
Slogan
6 May, 2017. 0 Comments. Branding Essentials. Posted By: Rafal Dobosz
As defined by Enterpreneur.com, a slogan or tagline is a catchphrase or small group of words that are combined in a special way to identify a product or company. Just as a logo is a graphical representation of your brand and its values, your tagline should present pretty much the same, but in the form of text instead of an image. Make sure that your slogan is catchy and that it evokes the emotions and feelings that you want your company to be associated with.
Apr 28
How to make up for mistakes
28 Apr, 2017. 0 Comments. Branding Essentials. Posted By: Kasia Jankos
The best way to keep your brand reputation high is to learn from your mistakes and try not to make them again. You can also try to learn from other's failures, but you will probably never avoid the slips completely. That is why it is also important to find out how a brand should act after they make a mistake. The first step is to make sure that you are open to criticism and will be able to notice when you fail. Then your first step should be to apologise and try to make up for your mistakes. You can,…
Apr 23
Don’t pursue every trend
23 Apr, 2017. 0 Comments. Branding Essentials. Posted By: Kasia Jankos
When you want to keep your brand's image contemporary, it is easy to fall into the trap of relying on all the trends that are showing up in your industry. While it is ok to find inspiration in the current trends, you should always remember to keep your company's values at the highest priority and make sure that these will never be forgotten.
Apr 23
Don’t pursue every trend
23 Apr, 2017. 0 Comments. Branding Essentials. Posted By: Kasia Jankos
When you want to keep your brand's image contemporary, it is easy to fall into the trap of relying on all the trends that are showing up in your industry. While it is ok to find inspiration in the current trends, you should always remember to keep your company's values at the highest priority and make sure that these will never be forgotten.
Apr 19
Be consistent across different platforms
19 Apr, 2017. 0 Comments. Branding Essentials. Posted By: Kasia Jankos
To have a consistent brand image, you need to make sure your communication style is uniform across all of the platforms you use. To achieve it, you will need a brand style guide, where all the rules of your image will be noted. You should have there your company's preferred fonts, colours, imagery, logos, and other visual assets. This way, it will be easier for everyone in your organisations to keep the communication style consistent with your brand.